We chose the blue heron as our logo because we believe it is a global symbol of sustainability.
The blue heron has a rich symbolic history across many cultures.
We found that in many cultures, the blue heron symbolizes the cycle of birth/death/regeneration. The Egyptian mythical bird of Heliopolis is the symbol of the rise of life and heralds a new period of wealth (characterized by fertility). The benu, generally portrayed as a heron, is a symbol of death and rebirth. In Chinese and Native American cultures, the heron has the same symbolism.
Herons are used as indicator species by scientists who can measure the health of the habitat by the health of the heron.
For example, in one study from the Columbia and Willamette basins, the purpose was to determine whether Great Blue Herons would serve as a good monitoring species for contaminants in piscivorous (fish eating) birds. To be a good indicator species, herons needed to have a wide distribution, high food-chain status, nest fidelity, and low sensitivity to contaminants. Great Blue Herons on the lower Columbia and Willamette Rivers met all four criteria.
Blue herons always live near bodies of water.
We think clean water (or lack thereof) is currently – and will grow to be – one of the world’s most challenging issues in the future. Many people know that marshes are ecologically critical, and our logo with the heron in the marsh should elicit this awareness.
The blue heron is adaptable.
It can live in many different habitats and has suffered less from plume hunters and pesticides than other herons, so its numbers have remained strong.
The blue heron migrates and thus has a broad constituency.
It is found throughout most of North America, including Alaska, British Columbia, Quebec and Nova Scotia. The range extends south through Florida, Mexico and the Caribbean to South America. Great blue herons can be found in a range of habitats, in fresh and saltwater marshes, mangrove swamps, flooded meadows, rivers, lake edges, or shorelines.
Blue herons are majestic.
Whether you find them in an urban setting such as Jamaica Pond or deep in the wilds, their beauty can not be missed.